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Big data, European enterprises don’t use it enough

A survey of 1.651 EU enterprises shows the scarce use and understanding of potentiality of these tools

di Maurizio Di Lucchio Fonte: wired.it – 19 September 2014

http://www.wired.it/economia/business/2014/09/19/big-data-aziende-europee-non-li-usano-abbastanza/

Can big data create business opportunities? Yes, but just few people know what they are and how to use it according to a survey conducted in 2013 by IDC, IT market research and consulting society. The survey has been conducted of 1651 EU enterprises (Italy, Germany, France, Spain, UK), 53% of interviewed enterprises don’t have chosen solutions to use the big amount of unexploited information they have got. According to the survey, that has been presented at IDC Big Data & Analytics Conference 2014 in Milan, 15% of the companies is unfamiliar to the issue. In other words, they have no idea what big data are.

Anyway, there are some enterprises that have seen in big data the possibility to better understand costumers needs and to improve the quality of their products and services. 24% of interviewed enterprises bought an infrastructure to collect, identify and analyze big data and analytics and 7% has planned to buy these instruments within 24 months.

The biggest investments in big data come from: Telecommunication and media (that choose these systems in order to interact with costumers and to understand where they are); financial services (that use these data especially to analyze trading algorithm and outline their costumers profiles) and manufacture (that use these data in order to analyze transactions and understand information coming from the IOT). One of the sectors which have considered to invest in big data within 2015 is healthcare, showing how big data can be useful to improve patients services, analyze diseases evolution and syndromes and do remedial actions.

What about Italy? Referring to a more restricted sample (100 enterprises), from IDC survey arises that 30% of interviewed enterprises invested in big data. If the number of interviewed enterprises was similar to the one of European enterprises, the Italian outcomes would have been higher than the ones of the other European countries. Anyway, the survey highlights that the level of knowledge and utilization of these instruments is very low. 30 in 100 enterprises use systems that manage big data and 18 have used big data for experiments and little projects. Enterprises that decided to refuse these instruments advanced different explanations. First of all, scarce specific competences, but also insufficient understanding of the usefulness of big data and excessive costs.

In Italy the biggest investments in big data come from finance, transport, retail and public administration (in order to transform it in open data and in the field of fight against tax evasion). Even if just few enterprises have understand the potentialities of these technologies, investments are constantly increasing. In 2013 Italian enterprises invested 148,6 million euro in big data, within 2018 the investment will be 373,3 million, especially in software (36%), IT services (24%) and storage tools (24%).

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